With type 2 diabetes on the rise, the American Heart Association is teaming up again with music industry veteran and TV personality Randy Jackson to raise awareness of the disease and its connection with cardiovascular disease, and encourage people with type 2 diabetes to enroll in The Heart of Diabetes™ campaign.

Sponsored by Takeda Pharmaceuticals North America, Inc., the campaign provides educational information and tools for people with type 2 diabetes to better manage their disease.

As one who has lived with type 2 diabetes for years, Jackson will travel throughout the United States (U.S.) to urge the more than 21 million adults with diabetes to work with their healthcare providers, develop a comprehensive plan to achieve their treatment goals and ultimately improve their management of type 2 diabetes. Only 7.3 percent of those who have the disease achieve blood sugar, blood pressure and cholesterol treatment goals.

"I know first hand the impact this difficult disease can have on someone's life," Jackson said. "That's why I'm encouraging folks to log onto IKnowDiabetes.org and enroll in The Heart of Diabetes program. When they enroll, they will learn more about how I personally manage type 2 diabetes and get some great educational information and tools to help them manage their disease more successfully."

IKnowDiabetes.org might interest you as the web site will feature a variety of interactive tools, patient success stories and tips to help people with type 2 diabetes get in the K.N.O.W. about proper disease management.

Tips available on the Web site include:

• Keep active and maintain a healthy body weight.


• Normalize your critical health numbers.


• Opt for a healthy lifestyle.


• Work with a healthcare provide

Check it out folks: IKnowDiabetes.org

Full press release here (pdf). Many thanks to Stephanie Grossman for bringing this to my attention.