Goya Foods, Inc. has signed on as a Program Sponsor to support the American Diabetes Association (ADA)'s Latino outreach program called Por Tu Familia (or " for your family) - ADA's community-based outreach campaign that brings information about the seriousness of diabetes and the importance of a healthy lifestyle to the Latino community.

As a Program Sponsor, Goya Foods, Inc. will support ADA's mission to prevent the onset of diabetes within the Hispanic/Latino community and help those who are already living with the disease.

Ways in which Goya will support ADA's Por Tu Familia program will include leveraging Goya's channels of distribution to provide Hispanic/Latino audiences with important diabetes information from the ADA, including information about making better food choices.

One important aspect of this sponsorship will involve the development of a new "Latino Recipe of the Week," section on ADA's web site, diabetes.org/latinos and www.portufamilia.org, which will provide healthy recipe options that cater to the Latino cuisine.

As a child, I only knew Goya as Goya chocolates, sold locally in the Philippines, 'til now. I wonder if this is the same Goya Foods? Maybe not.

Anyways, find more details about this partnership at ADA News.