About PureViaâ„¢ Sweetener

Filed in archive Diet on December 20, 2008

Recently, the FDA issued a "no objection" letter for stevia-based sweeteners in the U.S.

Speaking of stevia-based sweeteners, Whole Earth Sweetener Company's new PureViaâ„¢ - an all natural, zero calorie sweetener made from stevia - will be in stores nationwide in the coming weeks.

PureViaâ„¢, an all-natural, zero-calorie sweetener, is sweetened with 97 percent pure Reb A, a highly purified extract of the naturally sweet stevia plant.

PureViaâ„¢ is the perfect complement to a healthy lifestyle. Sweeten hot or cold drinks or sprinkle it on cereal or fruit for a refreshing and guilt-free way to indulge in a sweet snack. Suitable for diabetics, PureViaâ„¢ helps maintain a natural and balanced diet. PureViaTM is certified kosher and is gluten-free.

PureViaâ„¢ Ingredients:

• Reb A (a natural, high-purity extract of the sweetest component of the stevia plant)


• Erythritol (a sugar alcohol naturally found in grapes and melons)


• Isomaltulose (a natural dissacharide found in honey and sugar cane juice and produced through natural fermentation)


• Natural flavors


• Cellulose powder (a natural powder that is derived from fibrous plants)

Nutritional Information:

One serving of PureViaâ„¢ contains:

• 0 calories


• 0 grams of fat


• 0 mg of sodium


• 2 grams of carbohydrates


• Less than 1 gram of sugars


• 1 g of erythritol

PureViaâ„¢ is safe for people with diabetes.

[Thanks to Jason Lourie for sending the above information.]